Planning and implementation of event leveraging strategy : China's legacy pledge to motivate 300 million people to be involved in winter sport
Shushu Chen, Xiaoyan Xing and Laurence Chalip
| Year of publication: |
2022
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|---|---|
| Authors: | Chen, Shushu ; Xing, Xiaoyan ; Chalip, Laurence |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 25.2022, 5, p. 771-790
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| Subject: | China | event leveraging | socio-political contexts | sport participation | Winter Olympics | winter sport industry | Sportveranstaltung | Sport event | Wintersport | Winter sports | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14413523.2021.1987737 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014277026