Planning and implementing effective service guarantee programs
Barry Berman; Anil Mathur
| Year of publication: |
2014
|
|---|---|
| Authors: | Berman, Barry ; Mathur, Anil |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 1, p. 107-116
|
| Subject: | Service guarantees | Service failures | Service recovery programs | Complaining behavior | Customer dissatisfaction | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Garantie | Warranty | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010243454