Planning and problem solving in marketing
by Wroe Alderson and Paul E. Green
| Year of publication: |
1964 ; 1. print
|
|---|---|
| Authors: | Alderson, Wroe ; Green, Paul E. |
| Publisher: |
Homewood, Ill. : Irwin |
| Subject: | Marktforschung | Absatz | Marketing | Marketingmanagement | Marketing management | Mathematische Optimierung | Mathematical programming | USA | United States | Theorie | Theory |
| Extent: | X, 661 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000608375