Planning and problem solving in marketing
by Wroe Alderson and Paul E. Green
| Year of publication: |
1964
|
|---|---|
| Authors: | Alderson, Wroe ; Green, Paul E. |
| Publisher: |
Homewood, Ill. : Irwin |
| Extent: | X, 661 S. ; 8-o |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004324476