Planning Marketing-Mix Strategies in the Presence of Interaction Effects
| Year of publication: |
2005
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|---|---|
| Authors: | Naik, Prasad A. ; Raman, Kalyan ; Winer, Russell S. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 24.2005, 1, p. 25-34
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