Plant-based food is unhealthy : that's not true! : how can corrective messages help promote plant-based menus in quick-service restaurants?
Xingyi Zhang, EunHa Jeong and Xiaolong Shao and SooCheong (Shawn) Jang
| Year of publication: |
2023
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|---|---|
| Authors: | Zhang, Xingyi ; Jeong, EunHa ; Shao, Xiaolong ; Jang, Soocheong (Shawn) |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 9, p. 3216-3234
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| Subject: | Corrective messages | Green advertising | Health consequences | Plant-based foods | Werbung | Advertising | Gesundheit | Health | Werbewirkung | Advertising effects | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2022-0833 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334291