Planting flowers, pulling weeds : identifying your most profitable customers to ensure a lifetime of growth
Janet Rubio ; Patrick Laughlin
| Year of publication: |
2002
|
|---|---|
| Authors: | Rubio, Janet ; Laughlin, Patrick |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Zielgruppe | Marketing | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 272 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-03513-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004706596