"Planting" meat substitutes in the meat shelf : an online and two supermarket field experiments to explore the effect of placing meat substitutes next to meat
M. van der Meer, E.M. Schruff-Lim, M.C. Onwezen, A.R.H. Fischer
| Year of publication: |
2025
|
|---|---|
| Authors: | Meer, Monique van der ; Schruff-Lim, Eva-Maria ; Onwezen, Marleen C. ; Fischer, Arnout R. H. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104223, p. 1-18
|
| Subject: | Categorisation | Choice architecture | Consumer segments | Difference in difference | Meat substitutes | Protein transition | Shelf positioning | Supermarket intervention | Lebensmitteleinzelhandel | Food retailing | Fleisch | Meat | Konsumentenverhalten | Consumer behaviour | Fleischwirtschaft | Meat industry | Fleischmarkt | Meat market | Fleischwaren | Meat product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2025.104223 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441728