Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Michael Steiner, Nico Wiegand, Andreas Eggert, Klaus Backhaus
| Year of publication: |
June 2016
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| Authors: | Steiner, Michael ; Schauerte, Nico ; Eggert, Andreas ; Backhaus, Klaus |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 2, p. 276-296
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| Subject: | Network effects | Platform adoption | Systems markets | Expectations management | Heterogeneity | Video gaming | Netzwerkökonomik | Network economics | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Digitale Plattform | Digital platform | Erwartungsbildung | Expectation formation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.05.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011527085