Platform competition for advertisers and users in media markets
Markus Reisinger
| Year of publication: |
2012
|
|---|---|
| Authors: | Reisinger, Markus |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 30.2012, 2, p. 243-252
|
| Subject: | Platform competition | Two-sided markets | Advertising | Indirect externalities | Netzwerkökonomik | Network economics | Werbung | Marktstruktur | Market structure | Wettbewerb | Competition | Theorie | Theory | Digitale Plattform | Digital platform | Medienmarkt | Media market | Externer Effekt | Externalities | Computerspiel | Video game | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
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