Platform data strategy
Hemant K. Bhargava, Olivier Rubel, Elizabeth J. Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker, Adithya Pattabhiramaiah
| Year of publication: |
2020
|
|---|---|
| Authors: | Bhargava, Hemant K. ; Rubel, Olivier ; Altman, Elizabeth J. ; Arora, Ramnik ; Boehnke, Jörn ; Daniels, Kaitlin ; Derdenger, Timothy ; Kirschner, Bryan ; LaFramboise, Darin ; Loupos, Pantelis ; Parker, Geoffrey ; Pattabhiramaiah, Adithya |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 4, p. 323-334
|
| Subject: | Platform | Data | Strategy | Consumers | Choice | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/s11002-020-09539-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417687