Platform leveraging strategies and market segmentation
Tucker J. Marion and Timothy W. Simpson
| Year of publication: |
2006
|
|---|---|
| Authors: | Marion, Tucker J. ; Simpson, Timothy W. |
| Published in: |
Product platform and product family design : methods and applications. - Berlin : Springer, ISBN 0-387-29197-0. - 2006, p. 73-90
|
| Subject: | Marktsegmentierung | Market segmentation | Digitale Plattform | Digital platform | Strategisches Management | Strategic management | Theorie | Theory | Marketingmanagement | Marketing management | Netzwerkökonomik | Network economics |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003262869