Platform Strategy for Global Markets : Strategic Use of Open Standards and Management of Business Ecosystems

by Hirofumi Tatsumoto

Open Standards and New Rules for Global Markets -- Theory on Business Ecosystem and Platform Strategy -- Strategic Standardization and Global Ecosystem: Case Study of GSM Mobile Communication System in China -- Keys for Success of platform strategy in the global ecosystem: Empirical Study of Semiconductor Equipment Industry in East Asia -- Ecosystem Management with Entries in adjacent markets: Case Study of Intel’s Platform Strategy -- Relational Management with Co-existing Companies: Case Study of Intel and Taiwanese Manufactures in Personal Computer Industry -- Relational Management with System Users: Case Study of Bosch and Denso in Chinese Automobile Electronics market -- Keys of Platform Strategy in Global Markets and Consequential Transformation of Global Industries -- Conclusions.

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Year of publication:	2021 ; 1st ed. 2021.
Authors:	Tatsumoto, Hirofumi
Publisher:	2021.: Singapore : Springer Singapore 2021.: Singapore : Imprint: Springer
Subject:	Industrielles Management \| Industrial management \| Personalführung \| Leadership \| Globalisierung \| Globalization

Extent:	1 Online-Ressource (XVIII, 344 p. 90 illus., 3 illus. in color.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-336-789-0 ; 978-981-336-788-3 ; 978-981-336-790-6 ; 978-981-336-791-3
Other identifiers:	10.1007/978-981-33-6789-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012440031