Platform strategy : how to unlock the power of communities and networks to grow your business

Laure Claire Reillier and Benoit Reillier

1. Introduction to platform businesses -- 2. The meteoric rise of platform businesses -- 3. What is a platform business? -- 4. Economic characteristics of platforms -- 5. Platforms as business models -- 6. Platform-powered ecosystems -- 7. Life stages of platforms : design -- 8. Platform ignition : proving the concept -- 9. Platform scaling : reaching critical mass -- 10. Platform maturity : defending profitable growth -- 11. Platform pricing -- 12. Trust, governance and brand -- 13. Platforms, regulation and competition -- 14. Competing against platforms -- 15. The future of platforms.

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Year of publication:	2017
Authors:	Reillier, Laure Claire
Other Persons:	Reillier, Benoit (contributor)
Institutions:	Routledge <Verlag> (publisher)
Publisher:	London : Routledge Taylor & Francis Group
Subject:	Electronic Commerce \| E-commerce \| Geschäftsmodell \| Business model \| Social Web \| Social web \| Web 2.0-Technologien \| Web 2.0 technologies \| USA \| United States \| Softwareplattform \| Strategisches Management

Extent:	1 Online-Ressource (XVIII, 221 Seiten)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-59894-9 ; 978-1-317-08549-2 ; 978-1-4724-8024-8
Other identifiers:	10.4324/9781315598949 [DOI]
Classification:	Unternehmensorganisation
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013181363