Platform success in the international marketplace : reconfiguring digital resources for marketing agility
Chenchen Weng, Martin J. Liu and Dandan Ye, Jimmy Huang and Paul C.Y. Liu
| Year of publication: |
2024
|
|---|---|
| Authors: | Weng, Chenchen ; Liu, Martin J. ; Ye, Dandan ; Huang, Jimmy ; Liu, Paul C. Y. |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 5, p. 856-871
|
| Subject: | Digital innovation | Digital platform | Internationalization | Marketing agility | Reconfiguring | Versatility | Digitale Plattform | Digitalisierung | Digitization | Innovation | Electronic Commerce | E-commerce | Social Web | Social web | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-08-2023-0199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202365