Platform trust in C2C e-commerce platform : the sellers’ cultural perspective
Liangjuan Qin, Qixing Qu, Li Zhang, Harris Wu
| Year of publication: |
2022
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|---|---|
| Authors: | Qin, Liangjuan ; Qu, Qixing ; Zhang, Li ; Wu, Harris |
| Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 23.2022, 4, p. 233-243
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| Subject: | Consumer-to-consumer (C2C) e-commerce platform | Cultural factors | Seller | Trust | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Vertrauen | Confidence | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Netzwerkökonomik | Network economics | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10799-021-00349-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013433699