Playing cat and mouse : consumer empowerment and marketing interactions on the internet
Inma Rodríguez-Ardura; Francisco J. Martínez-López
| Year of publication: |
2008
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|---|---|
| Authors: | Rodríguez-Ardura, Inma ; Martínez-López, Francisco J. |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 2.2008/09, 2, p. 201-214
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| Subject: | Online-Handel | Online retailing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003760490