Playing the long game to secure product development : But entrepreneurs must also be quick on their feet

Purpose – The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Writers and artists sometimes refer to the “Eureka moment” when they had the great idea which would ultimately propel them to fame or greatness. J.K. Rowling said she had hers, the flash of inspiration when she conceived the idea of the Harry Potter novels, on a train journey. Practical implications – The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – The article provides strategic insights and practical thinking that can have a broader social impact. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.