Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions
| Year of publication: |
2010
|
|---|---|
| Authors: | Zhang, Defu ; Liu, Yongkai ; M’Hallah, Rym ; Leung, Stephen C.H. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 202.2010, 3 (1.5.), p. 880-893
|