Plugs versus placements: A comparison of alternatives for within-program brand exposure
| Year of publication: |
2004
|
|---|---|
| Authors: | Roehm, Michelle L. ; Roehm, Harper A. ; Boone, Derrick S. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 21.2004, 1, p. 17-28
|