Do plus-size models really benefit obese consumers? : investigating the influence of plus-size models on negative emotions and mental imagery
Mark Yi-Cheon Yim, Eunice (Eun-Sil) Kim, Hongmin Ahn
| Year of publication: |
2024
|
|---|---|
| Authors: | Yim, Mark Yi-Cheon ; Kim, E. ; Ahn, Hongmin |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 6, p. 1113-1134
|
| Subject: | Guilt | Mental imagery | Plus-size model | Shame | Visual merchandising | Emotion | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-03-2023-0066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323674