Point-of-Sale-Qualität : Konzeptualisierung, Operationalisierung und Validierung
Sarah Neuhaus
| Year of publication: |
2014
|
|---|---|
| Authors: | Neuhaus, Sarah |
| Publisher: |
Berlin : Logos Berlin |
| Subject: | Markenartikel | Brand | Marketingmanagement | Marketing management | Ladengeschäft | Retail outlet | Strukturgleichungsmodell | Structural equation model | Qualitätsmanagement | Quality management | Point of sale | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXX, 337 S. graph. Darst. 240 mm x 170 mm |
|---|---|
| Series: | Transferorientierte betriebswirtschaftliche Forschung. - Berlin : Logos-Verl., ISSN 1868-4750, ZDB-ID 2503636-1. - Vol. 7 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Berlin, Steinbeis-Hochsch., Diss., 2014 |
| Notes: | 201410 |
| ISBN: | 3-8325-3725-2 ; 978-3-8325-3725-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410942