Point of View: Ambush Marketing: Immoral or Imaginative Practice?
| Year of publication: |
1994
|
|---|---|
| Authors: | Meenaghan, Tony |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 34.1994, 5, p. 77-88
|