Policy transfer of branding and reputation management : motivations, challenges, and opportunities for a small rural municipality
Åshild Skjegstad Lockert, Hilde Bjørnå, and Martin Sollund Krane
| Year of publication: |
2020
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|---|---|
| Authors: | Lockert, Åshild Skjegstad ; Bjørnå, Hilde ; Krane, Martin Sollund |
| Published in: |
Public performance & management review. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-9271, ZDB-ID 2016974-7. - Vol. 43.2020, 2, p. 461-482
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| Subject: | Branding | municipality | policy transfer | public sector | reputation management | Markenführung | Brand management | Firmenimage | Corporate reputation | Öffentlicher Sektor | Public sector | Reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15309576.2019.1694545 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012206190