Political marketing : vive la différence!
Andrew Lock and Phil Harris
| Year of publication: |
2008
|
|---|---|
| Authors: | Lock, Andrew ; Harris, Phil |
| Published in: |
Nonprofit marketing : sectoral applications. - Los Angeles [u.a.] : Sage. - 2008, p. 265-275
|
| Subject: | Politik | Politics | Nonprofit-Marketing | Nonprofit marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003717599