Political risk and the evolution of the control of foreign business : equity, earnings and the marketing mix
Humayun Akhter ; Robert F. Lusch
| Year of publication: |
1988
|
|---|---|
| Authors: | Akhter, Humayun |
| Other Persons: | Lusch, Robert F. (contributor) |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 1.1988, 3, p. 109-128
|
| Subject: | Internationales Marketing | International marketing | Nichttarifäre Handelshemmnisse | Non-tariff barriers | Multinationales Unternehmen | Transnational corporation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001086741