Politicizing consumer culture : advertising's appropriation of political ideology in China's social transition
Xin Zhao; Russell W. Belk
| Year of publication: |
2008
|
|---|---|
| Authors: | Zhao, Xin ; Belk, Russell W. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 35.2008/09, 2, p. 231-244
|
| Subject: | Systemtransformation | Economic transition | Konsumgesellschaft | Consumer society | Werbung | Advertising | China |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003749138