Pooling and dynamic forgetting effects in multitheme advertising : tracking the advertising sales relationship with particle filters
Norris I. Bruce
| Year of publication: |
2008
|
|---|---|
| Authors: | Bruce, Norris I. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 4, p. 659-673
|
| Subject: | Werbung | Advertising | Theorie | Theory | Werbewirkung | Advertising effects | Werbewirtschaft | Advertising industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003765830