Porter's generic strategies : a re-interpretation from a relationship marketing perspective
Călin Gurău
| Year of publication: |
2007
|
|---|---|
| Authors: | Gurău, Călin |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 7.2007, 4, p. 369-383
|
| Subject: | Michael E. Porter | Lieferantenmanagement | Supplier relationship management | Wettbewerbsvorteil | Competitive advantage | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003621578