Portfolio Planning Methods: Faulty Approach or Faulty Research? A Rejoinder to 'Making Better Decisions' by Wensley

Wensley (1994) makes three key points. First, it is worthwhile to conduct empirical studies of the value of management techniques. Second, managers probably misuse portfolio methods. Third, the Armstrong and Brodie study is flawed. We agree with all three points.

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Year of publication:	2004-12-06
Authors:	Armstrong, JS ; Brodie, Roderick J.
Institutions:	EconWPA
Subject:	marketing \| portfolio planning methods

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Extent:	application/pdf
Series:	General Economics and Teaching.
Type of publication:	Book / Working Paper
Notes:	Type of Document - pdf; pages: 3 3 pages
Classification:	A - General Economics and Teaching
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005556514