"Portugal, the best destination" : the case study of a CSR communication that changed mentalities and increased business performance
Beatriz Casais, Bruno Sousa
| Year of publication: |
2019
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|---|---|
| Authors: | Casais, Beatriz ; Sousa, Bruno |
| Published in: |
World review of entrepreneurship, management and sustainable development. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0573, ZDB-ID 2193382-0. - Vol. 15.2019, 1/2, p. 29-41
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| Subject: | corporate social responsibility | CSR | integrated marketing communications | new media | societal marketing | destination marketing | Corporate Social Responsibility | Corporate social responsibility | Portugal | Marketingmanagement | Marketing management | Tourismusmarketing | Tourism marketing | Öffentlichkeitsarbeit | Public relations | Destinationsmanagement | Destination management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/WREMSD.2019.098474 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012027564