Position auctions with bidder-specific minimum prices
Year of publication: |
2008
|
---|---|
Authors: | Even-Dar, Eyal ; Feldman, Jon ; Mansour, Yishay ; Muthukrishnan, S. |
Published in: |
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings. - Berlin : Springer, ISBN 3-540-92184-2. - 2008, p. 577-584
|
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Preismanagement | Pricing strategy | Auktionstheorie | Auction theory | Mechanismus-Design-Theorie | Mechanism design | Theorie | Theory |
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