Position effects of menu item displays in consumer choices : comparisons of horizontal versus vertical displays
Jungkeun Kim, Euejung Hwang, Jooyoung Park, Jacob C. Lee, Jongwon Park
| Year of publication: |
2019
|
|---|---|
| Authors: | Kim, Jungkeun ; Hwang, Euejung ; Park, Jooyoung ; Lee, Jacob C. ; Park, Jongwon |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 60.2019, 2, p. 116-124
|
| Subject: | restaurant menu | horizontal versus vertical displays | edge advantage | edge aversion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965518778234 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012001699