Position of Sri Lankan products in the global market : a comparison of brand values
Pathmani Mangalika de Silva, Kennedy D. Gunawardana, and Nihal P. Jayamaha
| Year of publication: |
2021
|
|---|---|
| Authors: | Silva, Pathmani Mangalika de ; Gunawardana, Kennedy D. ; Jayamaha, Nihal Palitha |
| Published in: |
New horizons in management, leadership and sustainability : innovative case studies and solutions for emerging economies. - Cham, Switzerland : Springer, ISBN 978-3-030-62170-4. - 2021, p. 3-26
|
| Subject: | Sustainability | Sri Lanka | Culture | Mean per capita brand value (MPCBV) | Nation branding | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-62171-1_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012582291