Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas

This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential to serve these market segments is growing with improvements in production technology.

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Year of publication:	2007
Authors:	Jung, Sangnyeol ; Lyford, Conrad P.
Institutions:	Southern Agricultural Economics Association - SAEA
Subject:	cotton economics \| market segmentation \| needs assessment \| West Texas cotton \| Marketing

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Extent:	application/pdf
Series:	2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama Number 34989
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005330840