Positioning countries on personality dimensions: scale development and implications for country marketing
Alain d' Astous, Lilia Boujbel
| Year of publication: |
2007
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|---|---|
| Authors: | Astous, Alain d' ; Boujbel, Lilia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 3, p. 231-239
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| Subject: | Herkunftsbezeichnung | Designation of origin | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003428855