Positioning countries on personality dimensions: Scale development and implications for country marketing
| Year of publication: |
2007
|
|---|---|
| Authors: | d'Astous, Alain ; Boujbel, Lilia |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 60.2007, 3, p. 231-239
|
| Publisher: |
Elsevier |