Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis - This paper expresses the need to establish methodologies to evaluate and map Web sites within and between industries. In addition, it addresses the issue of how the telecom industry is evaluating and mapping using correspondence analysis.
| Year of publication: |
2001
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| Authors: | Berthon, Pierre ; Pitt, Leyland ; Ewing, Michael ; Ramasheshan, B. ; Jayaratna, Nimal |
| Published in: |
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1040-1628, ZDB-ID 1026291x. - Vol. 14.2001, 1, p. 13-21
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