Positioning implications for chocolate brands : an attribute-based approach
Neena Sondhi, Deepak Chawla
| Year of publication: |
2021
|
|---|---|
| Authors: | Sondhi, Neena ; Chawla, Deepak |
| Subject: | Indian consumers | perceptual mapping | chocolate consumption | branded choice | consumer research | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Markenartikel | Brand | Indien | India | Markenführung | Brand management | Süßwaren | Confectionery |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150918795360 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483251