Positioning predictive analytics for customer retention
Brian O'Flaherty and Ciara Heavin
| Year of publication: |
2015
|
|---|---|
| Authors: | O'Flaherty, Brian ; Heavin, Ciara |
| Published in: |
Journal of decision systems. - Abingdon : Taylor & Francis, ISSN 1246-0125, ZDB-ID 2093544-4. - Vol. 24.2015, 1, p. 3-18
|
| Subject: | protective analytics | decision support | predictive decision support system (PDSS) | design science | design evaluation | knowledge management | work practice evolution | Management-Informationssystem | Management information system | Wissensmanagement | Knowledge management | Prognoseverfahren | Forecasting model | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011333350