Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen and Emmanuel Mogaji
| Year of publication: |
2022
|
|---|---|
| Authors: | Nguyen Phong Nguyen ; Mogaji, Emmanuel |
| Published in: |
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-07293-2. - 2022, p. 69-98
|
| Subject: | University | Brand | Marketing communication | Brand positioning | Markenführung | Brand management | Marketingmanagement | Marketing management | Hochschule | Higher education institution | Nonprofit-Marketing | Nonprofit marketing | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-07293-2_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013415061