Positioning public university's brand through marketing communications : practical recommendations and implications
Year of publication: |
2022
|
---|---|
Authors: | Nguyen Phong Nguyen ; Mogaji, Emmanuel |
Published in: |
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-07293-2. - 2022, p. 69-98
|
Subject: | University | Brand | Marketing communication | Brand positioning | Markenführung | Brand management | Hochschule | Higher education institution | Marketingmanagement | Marketing management | Nonprofit-Marketing | Nonprofit marketing | Markenimage | Brand image |
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