Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space
Jun-Hwa Cheah, Hiram Ting, Park Thaichon, Kim-Shyan Fam and Martin Bazylewich
| Year of publication: |
2021
|
|---|---|
| Authors: | Cheah, Jun-Hwa ; Hiram Ting ; Thaichon, Park ; Fam, Kim-Shyan ; Bazylewich, Martin |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 4, p. 337-358
|
| Subject: | office grade | PLS-SEM | positioning strategies | Self-congruity theory | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Gewerbeimmobilien | Commercial real estate | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1733049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515862