Positioning Strategies for a Tourist DestinationAbstract:Positioning strategies help companies create an imagine in the consumer’s mind and offer them the possibility to create a competitive advantage in the fight with the competition. The aim of the article is to present some of the most important strategies used by companies for a couple of decades so that it will help the reader to better ...
| Year of publication: |
2013
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|---|---|
| Authors: | Laura, Cãruntu Andreea ; Elena, Aldea Roxana |
| Published in: |
Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. XIII.2013, 2, p. 374-387
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| Publisher: |
Facultatea de Ştiinţe Economice |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Classification: | M3 - Marketing and Advertising |
| Source: |
Persistent link: https://www.econbiz.de/10010747296