Positioning your product
David A. Aaker; J. Gary Shansby
| Year of publication: |
1982
|
|---|---|
| Authors: | Aaker, David A. ; Shansby, J. Gary |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 25.1982, 3, p. 56-62
|
| Subject: | Absatzpolitik |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003461507