Positioning your service to target key buying influences: The case of referring physicians and hospitals
| Year of publication: |
1995
|
|---|---|
| Authors: | Javalgi, Rajshekhar Raj G. ; Joseph, W.Benoy ; Gombeski Jr, William R. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 9.1995, 5, p. 42-52
|