Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers' Willingness to Wait
| Year of publication: |
2011
|
|---|---|
| Authors: | Pyone, Jin Seok ; Isen, Alice M |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 48.2011, 3, p. 532-544
|