Positive affect moderates the impact of assortment size on choice satisfaction
Gerri Spassova; Alice M. Isen
| Year of publication: |
2013
|
|---|---|
| Authors: | Spassova, Gerri ; Isen, Alice M. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 4, p. 397-408
|
| Subject: | Assortment size | Choice overload | Choice satisfaction | Product line management | Positive affect | Sortiment | Retail assortment | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Arbeitszufriedenheit | Job satisfaction | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226432