Positive emotions during search engine use : how you feel impacts what you search for and click on
Sarah C. Whitley, Anindita Chakravarty, and Pengyuan Wang
| Year of publication: |
2025
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|---|---|
| Authors: | Whitley, Sarah C. ; Chakravarty, Anindita ; Wang, Pengyuan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 89.2025, 1, p. 77-93
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| Subject: | positive incidental emotion | search engine | search query keywords | paid search ads | click-through rates | Suchmaschine | Search engine | Emotion | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429241263012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374152