Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Shelby D. Hunt
| Year of publication: |
2009
|
|---|---|
| Authors: | Hunt, Shelby D. |
| Published in: |
Qualitative marketing research : approaches, techniques and analysis. - London [u.a.] : Routledge, ISBN 0-415-44914-6. - 2009, p. 159-183
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Erkenntnistheorie | Epistemology | Pluralismus | Pluralism | Marketingtheorie | Marketing theory | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793804