Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Jay (Hyunjae) Yu; Brenda J. Cude
| Year of publication: |
2009
|
|---|---|
| Authors: | Yu, Jay Hyunjae ; Cude, Brenda J. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 21.2009, 4, p. 251-269
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| Subject: | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Kulturelle Identität | Cultural identity | Vergleich | Comparison | USA | United States | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003902793